The Rockwool customer experience centre aims to create an immersive brand experience for its customers while representing the company and its core values. The 2500-sq. ft space intends for a visitor to experience the mindfully-designed demo zones and take a look at real-life product applications all under one roof. Rockwool aims to showcase how the manufacturing process solves problems in various industries across the globe. A customer journey designed to closely view and experience how safe, sustainable products address challenges of modern India.