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experiential retail

The brief to design Polycab’s new flagship store at Lohar Chawl in the year 2019 was to create a strong brand statement by establishing the fact that it’s a one-stop shop for all the electrical needs for a contractor, architect, interior designer or an end buyer. The retail journey had to reflect a fact that right from a cable, wire DBs/MCBs or conduits that are the basic backbone of any building be it commercial or residential in terms of electrical supply – to switching on a light, lighting product and domestic home appliances, everything comes under the same roof.

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