Bajaj Electricals, one of the top brands in India providing multiple smart lighting solutions, needed a shout-out at a global level. The ‘Light + Building 2018, Messe Frankfurt’ was the perfect time to do that!
An outdoor space of 4250 sq.ft. was to be designed & executed in a timespan of just 2 months, in extreme cold weather conditions.

An impressive structure with LED screens all-across the fascia displaying various animations & footages, being a ‘wow’ factor, grabbed the visitors’ attention. Positioning line ‘We Illuminate Nations’ articulated through a unique emblem was aptly supported by branding graphics, print collaterals, give-aways, hoardings and outdoor mobile signages