A multicity event spanned 16 cities across the country. The design challenge based on the brief was to create a modular exhibit setup, that is easy to assemble and dismantle, packed, and transport to various different locations. Along with modular, the exhibit had to be also versatile in nature, to adapt to different layouts depending upon the properties and venues where it had to be installed.

The brief was to showcase and educate the target audience about the new product offerings from the Asian Paints Smartcare range of waterproofing and other construction-related products. Strong communication design was needed along with the use of technology to come together to deliver the right brand message. Augmented reality through tablets, 3D layering with the graphics panel, and

audio-visual aids were used to display the products.